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United Kingdom (GBP)
Nothing says Summer quite like white. Whether in its purest form, or in ivory and alabaster tones, there is a place for this versatile hue in every wardrobe. From elegant maxis to chic separates, we show you how to wear our favourite timeless palette
Tiered skirts, delicate broderie and fluted hems will have you ditching that go-to LBD for a lighter option. We know these bohemian-inspired dresses will earn a top spot in your wardrobe – and suitcase – this Summer
“ We’re firm believers the secret to looking effortlessly stylish is a collection of timeless dresses you can wear again and again. We have something for everyone, from maxis and midis to shifts and shirt styles”
Chrissie Rucker OBE, founder
We’ve taken style cues from Morocco to craft our selection of covetable tops, tunics and blouses. Tassel ties, intricate embroidery, billowing sleeves and kaftan shapes instantly add an artisanal feel
“The perfect easy, Summer linen tee. I know I’ll reach for this over and over because it simply goes with everything. You just can’t beat white linen in warm weather. It feels so breathable and cool to wear”
Chrissie Rucker
Whether you favour V-necks or crew necks, vests or T-shirts, you can’t beat a classic white tee. Our cotton-slub designs are super-soft, long lasting and a dream to wear. Pocket details and ribbed trims ensure they look considered
“Every woman should own the perfect white T-shirt – and this one is my go-to. I buy it in two sizes; one in my usual size for a fitted silhouette, and one sized-up when I want a more relaxed look”
Chrissie Rucker
Make outfits feel effortless with frayed shorts and relaxed boyfriend silhouettes. Our jeans are soft to the touch, with just the right amount of stretch, while our white denim is slightly brushed to avoid transparency
"Made for Summer, these flattering shorts are the perfect addition to your suitcase. With a frayed edge and a slightly longer cut, they are really versatile and will show off that holiday glow, too"
Chrissie Rucker
FOR KEEPING WHITES BRIGHT
1 Use the hottest water recommended for the fabric to ensure a thorough clean
2 Choose detergent with optical brighteners – they bend UV light to make things appear whiter to the naked eye
3 Boost the performance of your laundry detergent with a cup of baking soda
