Products & Packaging

In line with our goal to reduce our carbon footprint, we continue to invest in sustainable packaging alternatives, while ensuring our product is protected during transit from factory to customer.
  

• We have invested in a new packaging machine in our Distribution Center, reducing the customer packaging that comes directly from our warehouse by 40%.
• Our product-transit plastic bags are made from 30% recycled plastic. All our card packaging and paper is FSC-certified and recyclable.
• Our bed-linen display bags will also move to 30% recycled content.
• Most of our bath and body vessels contain 10%–30% recycled plastic. We aim to increase this to 100% of our bath and body vessels by 2023.

Our product is designed with longevity at its heart. We believe we have a part to play in fostering a more circular lifestyle and are always looking at opportunities to do more.
  

• Our stock never goes to landfill. All damaged stock is donated to our charity partner, New-Life, ‘seconds’ stock is given a second chance through private sales (KCM), and excess stock is sold through our three outlet stores.
• Our shop-window props are regularly reused, or donated to our charity partner for reuse.
• Our bedding essentials will be sold in reusable cotton bags.
• Our beautiful gift boxes are strong enough to be kept and used for storage.
• We have introduced refills for our signature bath and body ranges to reduce pump and plastic waste.
• Our stores are consolidating their waste with First Mile, a ‘zero-waste’ solutions company.

We endeavour to minimise our carbon footprint by ensuring our product is sourced from countries that specialise in the skills and techniques required to make it, and to deliver it to our customers with transportation methods that have the smallest possible impact on the environment.
  

• We aim to manufacture our product in countries where the raw materials are sourced, to avoid excessive shipping of materials around the world.
• We consolidate shipments to maximise space on transport vessels and weigh up the most cost-effective and efficient way to transport our goods, be it by road, air or sea.