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The Thread

Find stories to inspire you, ideas from people we admire and our expertise for a home well curated, a wardrobe well put together, a life well lived.

Better together

Female friendships are a powerful force – a beacon for our wellbeing, happiness, health and success. And that is worth celebrating.

Our models are, from left: Lucy, Helen, Victoria and Hannah, who all work at The White Company store in Norwich. They didn’t hesitate at the chance to spend time together and celebrate the friendship that has grown from a shared love of the brand and helping our customers.

orford swirl tumblers
linton midi vase
Linton Midi Vase

Linton Midi Vase

€26.00

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portobello low serving bowl
Portobello Low Serving Bowl

Portobello Low Serving Bowl

€55.00

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When we get together, something magical happens…

If you fall in love, you might get married, and with each year that passes there’s a traditional present to exchange. Paper for year one. Copper for nine. Rubies for 40. Romantic love has its designated rituals.
   
It’s a different story for the relationships with our girlfriends. There may be no formal anniversaries, or tokens of affection to mark milestones, but there is, actually, so much more. What we get from female friendships is deeper than diamonds, though it sparkles just as much.
   
Our celebrations are our meet-ups. Big hugs on arrivals – the kind where you clasp longer. At the door, or over the table, “What are we having? Red or white? Or fizz?” It’s the conversations we can’t wait to get started on, falling over ourselves with news, sharing opinions and offering advice.

hampton 12 piece dinner set
Hampton 12 Piece Dinner Set

Hampton 12 Piece Dinner Set

€208.00

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Are the bonds between women more important than those shared by men? Well, possibly, according to science. One study, conducted by UCLA*, found that while men usually responded to stress with the familiar ‘fight-or-flight’ alert, women often showed a ‘tend-or-befriend’ reaction – being there for each other, offering support when needed and finding strength together.
   
So, this spring, we’re celebrating the friends we can’t live without. Because they just get it. Around the corner or half the world away, they’re the ones we know we can always count on. Advice. Celebrations. Commiserations. Ability to see the funny side… Sharing everyday stories of mundanity that, to them, are fascinating. The friends we’ve known since school, the ones we shared a flat with, the ones we met at the school gates, the ones who are always there for a Friday-night catch-up or Saturday lunch, like this one. Maybe they’re not the love of our life, but our love stories together mean just as much.
   
Better together? Absolutely.

*https://taylorlab.psych.ucla.edu/wp-content/uploads/sites/5/2014/10/2000Biobehavioral-responses-to-stress-in-femalestend-and-befriend.pdf

Share a little love

This International Women's Day, we're supporting The Prince's Trust's #ChangeAGirlsLife campaign with the launch of our Love Candle. £10 from every sale will go towards helping young women build a brighter future.

SHOP THE CANDLE

The Thread

Discover more stories to inspire you in our online magazine.

Ways to say thank you or welcome new arrivals. A little something, just because.

Tips for seasonal dressing. Ways to wear hero pieces. Love letters to favourite fabrics.

Relishing the quieter moments. Making space for self-care. Taking time to recharge.

Expert advice for sound slumbers. Creating a sleep sanctuary. Dreamy bed linen.

New-in fragrances. Seasonal favourites. Ways to scent your home.

Essentials every home should have. Ways to organise your living space. Decorating with seasonal accents.

Gifts to welcome them to the world. Outfits for any adventure. Everything for the sweetest dreams.

Tablescaping for big meals or casual suppers. Recipes to celebrate the season.