WELCOME TO THE WHITE COMPANY

Nearly 30 years ago, a shop assistant’s dismissive behavior when she was looking for premium white bed linen spurred Chrissie Rucker on to create a company that specialized in stylish white homeware, combining outstanding quality with affordable prices. Today, The White Company is one of the UK’s most successful lifestyle brands – and making a big impression as a British export internationally; the New York store and presence in selected Nordstroms are testament to that.

Chrissie has always been clear that white is the ultimate neutral, whatever your style. She even put it in the name of her company. From dressing our homes to ourselves, the chicest hue is white. Think crisp white sheets, elegant white china, a classic white shirt and the fluffiest white towels. For us, white in the home is like the perfect little black dress: it’s simple yet effortlessly stylish, modern yet timeless – it never goes out of fashion and always looks good. White is the color of calm and versatility – and it just works. Crucially, this hue is the perfect blank canvas on which to add your own style.

The White Company HQ is in the heart of London – and it is from here that all our ideas initiate. An in-house team of designers and product specialists – all overseen by Chrissie’s meticulous eye – work with the finest artisans, manufacturers and experts across the globe. The result is unique, impeccable collections for you, your home and your family – a beautifully British, simply stylish handwriting that has become our much-loved signature. We don’t believe in fast fashion, or fads; we are committed to quality and long-lasting, beautiful designs you will love for years.

We only believe in the best: working with the best craftspeople globally to create the very best for our customers. That’s why Chrissie meticulously sourced our exceptional-quality bed linen from countries renowned for their premium fabrications and expert stitching techniques. Whether it’s the purest cotton from Italy, immaculate hand-embroidery from France, or exquisite hand-finishing from Vietnam, excellence is woven into each and every style to ensure the best night’s sleep possible.

One in three adults are sleep deprived. At The White Company, we know good health and wellbeing is directly linked to sleep quality, which is why Chrissie is passionate about offering sleep solutions to suit you. This means doing everything possible to help create a tranquil bedroom, from pillows that complement your sleep style to sheets that feel exactly how you like them to. With 27 years’ expertise (and counting), we will never tire in our pursuit to create the ultimate sleep sanctuary.

Chrissie left school at 16 and studied couture design in London. She spent the next seven years working in magazines, from Brides and House & Garden to Vogue and Harper’s & Queen, before following her dream to launch her own company. Today, The White Company look and feel is much imitated, but never bettered. In the UK, the brand has become synonymous with perfect simplicity. It’s a destination for beautiful-quality products that are designed to be used and loved every day. We strive to inspire with new ideas each season to create warm, welcoming spaces for friends and family. Our products are iconic and our aesthetic is unique – and it all came from Chrissie’s vision. To this day, she signs-off every product

Getting dressed should never be stressful. When Chrissie introduced apparel into The White Company, her objective was clear: to create timeless pieces every woman needs – and wants to wear. Today, our clothing collections are always beautifully designed to be simple and stylish, yet modern and ageless. They are cut with consideration to flatter the female form and are made from only the loveliest fabrics for the season. From day-to-day to weekend wear, our pieces are covetable, chic and made to last.

Chrissie has always understood that changes in our lives can lead to ‘eureka moments’. When she became pregnant with her first child, Chrissie realised there was a gap in the market for baby and childrenswear – and so The Little White Company was born, heralding another chapter in the business’ success story. Today, The Little White Company is a beloved part of the brand. Chrissie has four children – Tom, Ella, Indie and Bea – and family is very much at the heart of everything she does. The White Company is, of course, her fifth baby…

What started as a 12-page mail-order catalog in 1994 has grown into a global phenomenon with a large line-up of stores and a formidable online presence. Chrissie has always been (and remains) the driving force behind the business’ growth. From winning awards to steering the company into new areas to championing up-and-coming women in business, Chrissie never takes the company’s success for granted. With Chrissie at the helm, The White Company will always continue to strive for excellence, putting customers firmly first.

In 2017, Chrissie was awarded an OBE (Officer of the Most Excellent Order of the British Empire) by her majesty, the Queen (pictured with husband Nick and his OBE). This prestigious achievement acknowledges Chrissie’s extraordinary journey, and also signals an intent for the future. Chrissie is also passionate about supporting our next generation. In the UK, she is the founding patron of the Change A Girl’s Life campaign for Women Supporting Women at the Prince’s Trust. She is also an ambassador for everywoman – advancing women in business.