WELCOME TO THE WHITE COMPANY

Chrissie Rucker launches The White Company with a 12-page brochure from her then boyfriend’s (now husband) spare room.

The White Company moves into its first office, and Chrissie becomes the youngest ever finalist of the Veuve Clicquot Businesswoman of the Year.

Chrissie launches The Little White Company, offering beautifully made, premium-quality baby and children’s clothing, plus nursery essentials.

The White Company is named the 28th fastest-growing company in the UK, and listed in The Sunday Times Fast Track 100 – wonderful accolades for such a young business.

Our first website is launched. The staff double in size and move offices to bigger premises.

Sloane Square’s Symons Street in London becomes home to our first luxury retail store. The shop is an instant success.

Offering simply stylish, timelessly chic designs, our debut clothing collection is launched, along with the first standalone The Little White Company store.

After 12 years as a business, staff numbers top an incredible 500 people, both in store and at head office.

Over one million customers have now shopped with us. Chrissie wins the everywoman Ambassador Award, helping to advance women’s prospects in business.

Chrissie Rucker becomes Chrissie Rucker MBE, awarded for services to retail from Her Majesty The Queen. Turnover tops £100 million.

Now with over 1000 staff, head office moves to London's High Street Kensington. Our second flagship lifestyle store opens in Edinburgh, as well as franchises in Dubai.

Blanc wins Best Fragrance at the prestigious British Society of Perfumers Awards, while The White Company raises £250,000 for Great Ormond Street Hospital for children, in London.

A separate US website is launched to give our American customers a tailored experience. UK stores now total 50 across the country.

We celebrated our 21st birthday – and marked this momentous occasion with a variety of events, including a brand-new fragrance, Twenty One.

Our flagship US store is opened, at 155 5th Avenue, New York; the year also sees the launch of our award-winning skincare collection.

Chrissie is awarded an OBE by Her Majesty The Queen, for her services to the retail industry (with husband Nick and his OBE), and our head office moves to the historic Television Center in London.

We open a beautiful pop-up in The Hamptons, USA. Our first Nordstrom concession in Denver arrives with more than 20 Nordstrom-store concessions planned by 2020.