Planet

We strive to find the most responsible way to produce our products, minimising our impact on the environment and ensuring we support the communities we work with.

While we do not hold all the answers, we understand our responsibility and would like to invite you to join us on our continuous journey to improve and evolve. We aim to influence positive change in our industry and inspire everyone to live a more sustainable lifestyle.

• Our brand ethos is to create products to be loved and last. Mindful consumption is at our heart, designing beautiful pieces for today, tomorrow, forever.

• In line with UK government and international directives, we aim to achieve net zero carbon emissions by 2040. By 2023, we will implement our Environmental Management System and be in a position to accurately measure our carbon footprint and greenhouse gas (GHG) emissions. From this point, we will be able to set annual targets and measure our performance to achieve this ambitious goal as early as possible.

• We have signed up to the British Retail Consortium Climate Action Roadmap targets. We aim to meet electricity targets by 2030 and gas, fuel and refrigeration targets by 2035. We are also participating in the BRC Sourcing Sustainably and Operating Efficient Sites Powered By Renewables roadmaps.

Extending the life of the products we own is one of the most important contributions we can make to reduce our carbon footprint on the environment. Our products are carefully designed to be used and loved for a long time.

• Alongside our skilled partners around the world, our London-based design team puts concerted effort into sourcing new circular materials and responsible alternatives. We adhere to the highest standards and certifications to support this.

• We believe in timeless designs and carefully select natural materials, such as wood, wool, leather and linen, which become more beautiful with wear and use. Our childrenswear can also be passed from generation to generation.

• We design products to cherish and respect, without thinking of replacing them. The more our customers develop this personal bond with our products, the more they care for them, helping conserve resources. We love to talk about our iconic products, the ideas that inspire them and the skills used to make them.

We believe in timeless design and quality of the highest standards. By ensuring the longevity of our products, we will help you play a part in conscious consumption. Our goal is to increase our sustainably sourced products annually, while maintaining the quality and longevity of our beautiful collections along the way.

• In 2023, over 26% of The White Company’s revenue came from sustainably sourced product.

• We use certified materials that lessen the impact of our industry on the environment, including fibres certified by the Responsible Wool Standard (RWS) and The Good Cashmere Standard, responsibly sourced feathers and down, organic cotton, recycled yarns and glass, Supima cotton, cellulose fibres, Jeanologia wash denim (using 90% less water), certified European Flax linen and leather sourced from Leather Working Group tanneries.

• In Spring 2022, we embarked on a unique collaboration with the Cotton Connect REEL program to work alongside our Egyptian cotton farmers. This partnership is a first for Egypt and aims to train our cotton farmers on sustainable farming practices.

• We have introduced a responsible mattress range with 100% biodegradable filling, using Red-Tractor-Assured British Wool, and our synthetic duvets are made from recycled fill.

• We have greatly increased our use of biodegradable natural, natural materials, such as seagrass, jute, willow and rattan.

• We are proud of our fabulous magazine and use PEFC-certified paper from sustainably managed forests. Our magazine is fully recyclable.

• Our bath and fragrance products, including raw ingredients, are never tested on animals. By end of 2024 all our bath and body products will be vegan.

• Our fragrances comply with all global chemical regulations and are compliant with strict International Fragrance Association (IFRA) standards.

• We aim to replace all mineral wax in our candles with sustainable alternatives.