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Since our story began in London 24 years ago, we've been designing impeccably stylish products, principally in white, for you, your home and your family. Although we are always expanding and developing our collections, there are some pieces we feel are perfect just the way they are. Our customers agree, and it is these – The White Company Icons, extra-special items that are synonymous with what makes us unique – that we are famous for in the UK.
Our story began with bed linen when founder Chrissie noticed a gap in the market for good-quality, stylish white bedding without the designer price tag. Made for us in Italy (home to some of the most sought-after bed linen), from premium Egyptian-cotton percale, our Savoy collection is a modern classic.
“Outstanding percale. Smooth and crisp, yet soft at the same time. As soon as I tried them, I immediately ordered more.”
Roberta Arquilla, California, USA
Exceptional bed linen needs equally sumptuous sleepwear to create the ultimate night-time ritual. We are passionate about making everyday moments special, and these pajamas are crafted with premium piped trims and the softest pure-cotton yarns for a look that elevates your evening, while feeling wonderful against the skin, each time you slip them on.
The pursuit of accessible luxury is part of our brand heritage. We always source the best suppliers, mills and craftspeople to work with. Skillfully spun in partnership with one of the world’s most prestigious luxury cashmere mills in Scotland, the river waters used in the process lend our bed socks an unparalled softness.
A robe should be a warm hug on chilly mornings and solace for the soul after a long week. Our Hydrocotton style is both of these things, and more. Made from clever ‘low-twist’ cotton yarns, it’s plush, soft and really absorbent, yet still magically fast-drying, making it one of our longest-standing bestsellers.
"Absolutely delighted with it. So soft and luxurious. Cheers up my mornings."
Ms J Thatcher. Kent, UK
Envelop yourself in super-soft comfort, every time you bathe or shower, with this classic bestseller. The extra-long fibers of 700GSM twisted Egyptian-cotton Terry create a towel with incredible strength, durability and absorbency. These plush towels last for many years and get even softer the more you wash them.
We pride ourselves on offering stylish living solutions you can enjoy every day, like our bestselling Symons collection, which has stacks of style. Supremely strong and durable, yet maintaining a light and delicate feel, it’s the perfect daily dining option. We know you’ll want to use these pieces all the time, so we’ve made them robust, resistant to chipping and dishwasher- and microwave-safe.
There are some items which transcend time and trends. Ageless and effortlessly sophisticated, our silk crêpe de chine button-down shirt is a piece you’ll wear forever. With a gentle pleat and longer-line silhouette at the back, it’s supremely flattering, whether worn over a pair of skinny jeans, or tucked into the waist of a skirt. A savvy style investment, without the designer price tag.
Year after year, our scented Signature Candles have remained a firm customer favorite. We work with master perfumers to create our unique scents, and are considered the go-to destination for home fragrance in the UK. Each and every Signature Candle is hand-finished in the beautiful British countryside, using high-quality mineral wax and cotton wicks, which promise a long burn and pure scent.
“I've tried every candle on the market and your candles are just the best!”
Ms Watson, UK
A bath before bed works wonders – for mom and child. Not only does bathing before bedtime help soothe a little mind, it also establishes a wind-down routine for baby. Our hooded Hydrocotton baby towels are ideal additions, because they’re so delightfully plush yet absorbent and fast-drying, helping to dry little ones quickly so they won’t catch cold.
A gift from The Little White Company is always a precious present. Our gorgeous gift bag provides a selection of important pieces for new arrivals. Inside the bag, you’ll find an elephant-embroidered jacket, and spot-print leggings, bodysuit, scratch mitts and hat; all the designs are pure-cotton and unisex, making it ideal if you don’t know the sex of the child.
We’re proud of our big-city roots, and our playful (and exclusive) London collection celebrates all things synonymous with England’s capital city. Our pure-cotton sleepsuits are designed to provide little ones with blissful slumbers, and offer you total peace of mind you’re investing in the best quality possible. This one is also meticulously finished with integral scratch mitts, nickel-free press-studs and a practical envelope neckline, and every delicate embroidery is backed to avoid irritation to delicate skin.
