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The Thread

Find stories to inspire you, ideas from people we admire and our expertise for a home well curated, a wardrobe well put together, a life well lived.

the gift guide
Category: Gifts 2 min read

The gift guide

Find a treat for everyone on your list

a woman in a grey robe sitting on a bed
Category: Home 3 min read

Room to relax

How to create a serene bedroom you’ll never want to leave

a woman in white pajamas holding a baby in a chair
Category: Little ones 4 min read

What to buy for a new baby

Journalist and mom Lara Kilner shares what will be most appreciated

Category: Home 1 min read

The anatomy of a cozy room

Author Becky Sunshine on creating a welcoming living space

read and shop an obsession with curation
Category: Home 3 min read

An obsession with curation

The meaning behind collecting beautiful things

Category: Style 4 min read

Cashmere: weights and finishes explained

read and shop make time for me time
Category: Wellness 4 min read

Make time for me-time

Journalist Rosie Green’s 10-minute fixes for taking care of yourself

a candle on a table next to a bowl and a vase
Category: Scent 5 min read

Scenting an autumn home

Scent expert Suzy Nightingale shares how to capture autumn

a living room with a fireplace and a couch and chairs
Category: Home 3 min read

An ode to the reading nook

Carving out time for relaxing rituals

a woman in a trench coat and hat standing on a rock
Category: Style 3 min read

The Coat Edit

Time to wrap up

a woman in white sitting on a bed with a lamp
Category: Sleep 2 min read

What you wear to bed makes all the difference

Nightwear styles for sweet dreams

a woman in a brown coat standing in front of a wall
Category: Style 4 min read

It’s all in the details

The little things that make our clothing pieces so special.

Category: Scent 2 min read

Introducing: Kyoto Oud

Our comforting new scent brings a sense of tranquillity

a woman sitting at a table with a plate of cake
Category: Dine 5 min read

Sweet summer recipes

Homemade lemonade, raspberry tartlets and fruity pavlovas

a woman in a brown dress standing in a room
Category: Style 2 min read

Summer sale: buyers’ picks

Snap them up while you can

Category: Style 2 min read

I never go away without…

The experts let us in on what’s in their case this summer

a table with several glasses of wine and champagne
Category: Gifts 3 min read

A guide to good gifts

Ideas to help celebrate life’s milestone moments

Category: Little ones 3 min read

The mini mes

Outfits for little ones who want to look like Mom

a bedroom with a bed, table, and chairs in a white room
Category: Sleep 5 min read

How to sleep better in hot weather

Travel journalist Jane Knight shares her tips

Category: Gifts 1 min read

To the women we love

How to say a proper 'thank you' to moms and mother figures

a woman in a white tank top and white skirt
Category: Style 4 min read

The new rules of white dressing

The Guardian’s Jess-Cartner Morley explores our signature shade

a table with candles and other items in front of a fireplace
Category: Scent 2 min read

The gift of Christmas

Our iconic scents make the perfect presents

Category: Style 1 min read

The cashmere edit

Luxury knits in ultra-soft yarns – and they’re sustainable, too

Category: Style 3 min read

The pleasure of on-point sleepwear

Journalist Rosie Green on her sleep wardrobe

hot chocolate recipes
Category: Dine 3 min read

Hot-chocolate recipes

Three ways to serve our favourite winter warmer

a woman in a long black dress walking down the street
Category: Style 4 min read

How to create a capsule wardrobe

Lots on the rail but nothing to wear? Fashion journalist Anna Murphy has a few tips

read and shop behind the design the little white company
Category: Little ones 3 min read

Behind the design: The Little White Company

We chat to our baby and children’s designers

Simple pleasures: the flicker of candlelight
Category: Home 1 min read

Simple pleasures: the flicker of candlelight

There’s something relaxing about the glow of a candle

a table set with plates and bowls of food on it
Category: Dine 4 min read

Seasonal eats – recipes to share

Two of our favourite autumn recipes to share with loved ones

a bed with a white comforter and pillows in a bedroom
Category: Sleep 3 min read

Why white always looks best in the bedroom

Calming. Serene. Soothing. It’s our favourite shade for a reason…

Category: Little ones 3 min read

Why neutrals are the best choice for babies

Calming, cute and practical – our favourite shades for little ones

a woman in a sweater sleeping on a couch with a pillow
Category: Sleep 6 min read

How to nap

Journalist Lynne Hyland on the power of bite-sized sleep

Category: Scent 2 min read

Introducing: Portofino

Our new woody scent captures the feeling of a carefree weekend away

Category: Little ones 1 min read

To the garden we go

A summer of fun awaits

Category: Style 3 min read

How to wear the co-ord

Two pieces, so-many outfit possibilities

Category: Home 1 min watch

Flower-Pressing Workshop

Discover how to select and set gorgeous blooms

a woman in a white sweater and white bikini dancing on the beach
Category: Style 2 min read

To the beach

Outfits to be enjoyed with sun, sea and sand.

a bed with white sheets and pillows in a room with a window
Category: Sleep 3 min read

Simple pleasures: linen bedding

Why sleeping in this fabric feels so incredible

Category: Life 2 min read

Simple pleasures: the first meal outside

Why we’re savoring the joy of heading alfresco again

a bedroom with a bed, a table, and a window
Category: Sleep 5 min read

The shade of sleep

What makes it a relaxing scheme? Interiors expert Ali Heath investigates

a woman running on the beach with a white shirt and shorts
Category: Life 3 min read

The optimism of summer

How we’re embracing the joy of the sunniest season

ppotlight on luxe fabrics: faux fur
Category: Home 2 min read

Spotlight on: faux fur

Take a closer look at this sumptuous fabric

a baby laying on a bed with a white shirt on
Category: Gifts 2 min read

How to choose a new-baby gift

Ideas for welcoming new arrivals to the world

Category: Style 1 min read

Rethinking the holiday sweater

Category: Style 2 min read

Spotlight on: silk

How is it so luxuriously soft and what makes it special?

read and shop in praise of doing nothing
Category: Wellness 6 min read

In praise of doing nothing

a woman standing next to a bike with a long skirt
Category: Style 2 min read

The chocolate lookbook

Say hello to the shade of the season

a woman in white standing on a street with a dog
Category: Life 4 min read

On beige

Colour expert Kassia St Clair explores our love for the shade

Category: Life 3 min read

Moments…

To savour, to remember, to share, these are the highlights of the season

a woman in a gray dress and black boots standing in a hallway
Category: Style 5 min read

The new femininity

Fashion journalist Anna Murphy explores the softer side of modern tailoring

a woman and child walking a dog in a field near a vehicle
Category: Style 2 min read

Dressing for a no-plans day

Loungewear for errands, curling up in and everything in-between

a collection of a collection of candles and other items on a table
Category: Scent 2 min read

Introducing: Samphire & Sea

Our uplifting new scent refreshes like a coastal mist

Category: Sleep 5 min read

How to make a bed the right way

Sheet selection, hospital corners and more, explained

Category: Style 2 min read

The new drop

End of summer, start of autumn, these picks will see you through both

a woman in a white dress sitting on a wooden chair
Category: Style 2 min read

The optimism of the white summer dress

And how to style it

a baby boy laying on a bed with a teddy bear
Category: Gifts 2 min read

What to buy summer babies

he presents new parents will appreciate during the warmer months – and long after

Category: Dine 5 min read

Alfresco meals to remember

Some of our favourite writers, editors and experts share their most unforgettable…

a table set with white plates and white napkins on a covered porch
Category: Dine 6 min read

No hats, no heels – all the fun

Journalist Kate Finnigan on her love of small-scale celebrations

a woman holding two children and one standing next to her
Category: Little ones 2 min read

Sunshine ready

Beach days, park picnics, back-yard fun. Here’s how to get them ready

a table topped with plates of food and bowls of olives
Category: Dine 5 min read

In praise of picnics

Alexandra Dudley, James Rich and more foodies on the joy of picnicking