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Sustainability & Ethics

Our responsibility

Buying better and buying less is something we’ve believed in right from the start – championing well-curated products that are designed to be loved and last. We know that we will never be perfect, but we are on continuous journey of improvement. We are committed to building a more sustainable legacy that will enable a brighter future for people and our planet.

Better with B Corp

B Corp certification is overseen and granted by B Lab, a nonprofit network committed to holding businesses accountable for meeting high standards of social and environmental impact and transparency. They believe that all business should be a force for good.

In 2021, we set our sights on becoming B Corp certified. As a lifestyle business with a varied product range, it’s been a challenge – and one we’ve risen to. Every part of our company has been assessed in line with rigorous certification criteria. We’ll be reviewed every three years, to continue meeting B Lab’s standards – which are themselves always improving – and ensure we are always doing our very best to do even better.

bcorp certified
bcorp certified

How did we do?

All companies who apply need to meet strict criteria and reach an 80-point pass score to become B Corp certified. If you want to get into the detail, you can see how we stacked up in our B Corp report – which will always be public and transparent.

Our sustainability pillars

Preserving our planet

Protecting our makers

Creating better products

Leveraging longer life

Our people, planet & products

From responsible sourcing to amazing people driving change across our business, take a closer look at how we’re improving our practices.

two children holding hands in a field with a butterfly on their backs

Our targets

100% absolute net zero emissions in scope 1 & 2

Eliminate deforestation risk from all products

Achieve best practice as ETI members

100% of products to be fully traceable from farm and forest (Tier 4 suppliers)

100% of textiles to be sustainably sourced

100% of The White Company packaging to be recycled, recyclable or compostable

Takeback and recycling options for all pre-loved textiles