Buying a present for a little one is a joyous thing but, let’s be honest, it can be hard to resist getting every newborn outfit you come across. As a gift-giver, it’s worth thinking a little more strategically – after all, the most appreciated gifts are generally the most useful and thoughtful ones. From pieces that will stand the test of time to group gift ideas, we’ve got the most considered (and cute) ways to welcome new arrivals to the world.

New babies get an average of 14–17 hours of sleep over a 24-hour period, so gifts for a smoother sleep routine never go amiss. Think heirloom-worthy blankets and the softest organic-cotton sleepsuits, designed for easy changing. For their first pre-bedtime baths, there’s nothing cuter to wrap them up in than a plush towel – even more adorable when it comes with ears.

Can’t decide on just one present? We don’t blame you. This is where our beautifully thought-out gift sets come in handy. Packed with the softest sleepsuits, bibs, towels, blankets, comforters and more, our selections cover everything from daily essentials to must-haves for a smoother bedtime. Plus, there’s no need to worry about wrapping – our gift boxes and miniature suitcases are keepsakes in themselves.

Whether you’re pitching in as a circle of friends, a family or colleagues, giving a baby gift as a group can be a great option. With a bigger budget, you can splurge a little on one big item, such as something special for their nursery, or build your own gift box filled with lots of little treasures – simply add one to your items at checkout and we’ll wrap them all up for you. Easy.

New parents tend to receive a lot of outfits for the first few months, but less for when their little bundle will grow – and grow quickly they will. So consider buying clothes in 3–6 or 6–12-month sizes, and it’s also worth thinking about what will be weather-appropriate when baby reaches that age. Good year-round options would be classic cardigans or sleepsuits, rompers or bodysuits that can serve as a no-fuss outfit in summer or a base layer in winter. And don’t forget toys: playing is a crucial part of a child’s development, and it starts young. Look for age-appropriate options that stimulate a baby’s mental and physical development. Soft or sensory toys, and books are ideal – great for tummy time in the early weeks, but also for playtime later down the line.