What makes it a sustainable choice?
Unlike conventional cotton, the crop requires significantly less water to grow. Its watering needs are 99.9% covered by rainwater. Its cultivation demands minimal-to-no pesticide use, reducing environmental pollutants and promoting healthier ecosystems. Because the plant is so fast-growing, the crops also produce high yields. It can be planted close together, taking up a considerably smaller amount of land than other crops and, once harvested, its root remnants can restore vital nutrients back to the soil. When grown in its ideal geographical zone, the cultivation of flax produces no waste. All parts of the plant are used: the long and short fibers and seeds are made into textiles, paper, varnish, oil, animal fodder and biomaterials. Not to mention that one hectare of flax can take 3.7 tonnes of CO2 out of the atmosphere. Being plant based, the fabric can break down naturally, too, returning to the earth without leaving behind harmful residues, and can be reprocessed, for an even gentler environmental footprint.