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The Thread

Find stories to inspire you, ideas from people we admire and our expertise for a home well curated, a wardrobe well put together, a life well lived.

a woman holding two children and a third child on a wall

Sunshine ready

Summer’s on the way with plenty of adventures to be had. Park picnics. Beach days out. Back-yard fun. Our new-season collection will have them ready for anything.

two young children sitting on a bed together in pajamas
two children standing by a pool with flippers and rings
a woman and a child on the beach taking a picture

Beside the sea

Seaside-themed designs and sunny days were made for each other. Our new collection has nautical-inspired touches for little beachcombers. Think friendly lobster and crab pals along with anchor appliqués and red, blue and white stripes. Great for vacation dressing, or sunshine-filled days at home.

two children are standing next to each other on a swing
a woman and two children on a wooden floor in a room

Little details

Our floral and gingham prints are classics for good reason. This season, we’re bringing them back in all our bestselling shapes, with hand-smocked details, delicate petal collars and crochet embellishments, to make them even more special. Outfits sorted for playdates and parties.

a group of people toasting glasses of wine at a dinner table
two children in white outfits holding apples in their hands
a little girl sitting on a ledge with a bowl of fruit

Cooling fabrics

When the weather warms up, we want to help little ones stay comfy and cool. Our crinkle cotton is designed with comfort in mind and is super light and soft against little ones’ skin, while our terry toweling is another great choice, thanks to its high absorbency. In our sleeveless, shortie and bestselling bubble shapes, there’s a style for every one of their adventures.

The Thread

Discover more stories to inspire you in our online magazine.

Ways to say thank you or welcome new arrivals. A little something, just because.

Tips for seasonal dressing. Ways to wear hero pieces. Love letters to favorite fabrics.

Relishing the quieter moments. Making space for self-care. Taking time to recharge.

Expert advice for sound slumbers. Creating a sleep sanctuary. Dreamy bed linen.

New-in fragrances. Seasonal favorites. Ways to scent your home.

Essentials every home should have. Ways to organize your living space. Decorating with seasonal accents.

Gifts to welcome them to the world. Outfits for any adventure. Everything for the sweetest dreams.

Tablescaping for big meals or casual suppers. Recipes to celebrate the season.