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Bed Linen Buying Guide

Three things to consider when choosing bed linen

From the yarns it’s made from to how it feels next to your skin and the finishing touches that make it special, here’s what to look out for…

1. Feel

What it's like to touch

Different weaves and treatments can create silky, breathable, cosy or durable fabrics.

Crisp & smooth percale

Always popular, the tightly woven cotton combines softness and strength and produces a matt finish.

Smooth & soft sateen

This cotton fabric feels silky against the skin and has an elegant sheen that drapes beautifully.

Silky & soft sateen

Some pure-silk fabrics or cotton ones blended with silk have an added lustre, while still feeling smooth against the skin.

Soft & cosy flannel

Gently brushed on both sides of the fabric to produce a velvet-touch finish that feels instantly warming.

Soft & relaxed seersucker

A permanent crinkle is woven into the fabric on a loom with slacked tension. Ideal for reducing ironing.

Soft & relaxed

Washing fabrics, like cotton, linen or hemp, lends them an inviting and casual texture that is soft against the skin.

2. Fabric

What it's made from

We seek out the best yarns around the world to make our fabrics.

Cotton

This soft, fluffy staple fibre is harvested from the plant and then spun into a durable yarn to create the natural fabric.

Egyptian cotton

One of the world’s finest cottons, it has long staple fibres that help create a smoother, more long-lasting fabric.

Supima® cotton

Another superior type of cotton from America – with staple fibres that are longer than normal cotton, making it smooth and durable.

Hemp

From a natural, sustainable plant, it is known for its strength and breathability, as well as being particularly soft.

Flax (linen)

A breathable material with long fibres that allow the air to circulate through and around the fabric.

Mulberry silk

One of the smoothest and strongest silks, a luxurious option that’s naturally temperature regulating.

Fabric blends

Harnessing the benefits of more than one raw material to create softer, more durable, sustainable or lightweight fabrics.

3. Detail

What it looks like

Often finished by hand our decorative touches and embroidery set our bed linens apart.

a stack of white sheets with holes in them

Jour

This hand-drawn, intricate thread work technique has been passed down through generations.

a close up of a white sheet with a wavy edge

Cording

A thin row of machine embroidery that’s stitched along the edges of a pillowcase or bed linen.

a close up of a white sheet with a white embroidered design

Embroidery

Often done by hand, these decorative techniques, including French knots, create a raised design.

a close up of a white sheet with a small stitch

Oxford borders

A wide stitched border that’s at the edge of a pillowcase or duvet cover. Usually around 4cm– 7cm in width.

a close up of a white sheet with a small stitch

Hem stitch

A small row of decorative holes in the fabric which can be created by hand or machine.

a close up of a white bed with blue and white striped sheets

Stripes, checks and prints

Decorative designs, woven into the fabric in subtle contrasting colours or printed patterns on top.

Thread count explained

Thread count indicates the number of threads woven into a square inch of fabric. A higher thread count can be an indicator of better quality, but that may not necessarily be the case. Other factors to consider include the weave and fabric type, which will have an impact on its feel. For example, silk will naturally feel softer than cotton regardless of its thread count.

a person is sewing a piece of fabric on a piece of cloth