Three things to consider when buying a new pillow

Soft or Medium. Look to something that won’t lift your head, as this will exacerbate the twist in the neck.

Soft or Medium. Avoid firmer ones as these will raise the head too much and can cause neck and shoulder pain.

Medium or Firm. This offers support for the neck and shoulders. Broader shoulders will need a firmer pillow.

Feathers are larger than down and are used in the middle of the pillow to offer support. Down is much more light and lofty, so, the higher the down percentage, the softer and plumper the pillow will feel.

One of the most popular fillings for pillows. Feathers and down from different locations and species offer comfort.

Sometimes perceived as more premium than duck, as the clusters of down are larger and puff back up very quickly after being used.

Tiny micro fibres glazed with a silicone layer which allows them to slide over each other smoothly, resulting in a down-like feel.

Micro-clusters of synthetic fibres are blown into the casing until perfectly even to mimic the down-like feel of a natural pillow.

Crafted from a polyurethane material that is sensitive to pressure and temperature, it moulds to the shape of an individual's body and provides a high level of comfort.

A down-alternative or hypoallergenic filling is ideal, and easy to wash regularly. Some of our feather and down ranges are Nomite™ certified, meaning fillings are sealed in a tightly woven fabric cover which acts as a barrier against dust mites.

People who are taller or have broader shoulders require a firmer pillow for more stable support of the neck.

Medium-support pillows are ideal for guest rooms as they suit a variety of sleepers. Alternatively, you could layer the bed with two medium and two firm ones, to give options.