We are absolutely passionate about providing quality pillows you can sink your head into. Your sleep position is one of the most important considerations when buying a pillow, to ensure that your neck is supported when sleeping. Whether your preference is natural, or hypo-allergenic fillings, each and every one of our pillows is designed for a better night's sleep.
Consider the position you sleep in, and then identify what level of support will keep your body in neutral alignment when lying down. Your head should rest in a similar position to how it would if you were standing.
Chrissie Rucker OBE, Founder
We’ve worked hard to ethically source our pillows and taken the greatest care to create the most comfortable designs imaginable, whether you prefer natural, or hypo-allergenic, fillings. Each pillow is rigorously hand-plumped after being made to create a perfectly even, fluffy fill. Both our natural and hypo-allergenic options have many benefits to aid your sleep, and are available in a selection of support options.
• Filled with the finest feathers and down, which are ethically sourced and cleaned (without bleaches)
• Down is our most luxurious filling and feels supremely light and lofty; the higher the down percentage, the softer and plumper the pillow will feel
• Fine feathers have a flatter structure and offer more support; the higher the feather percentage, the firmer the pillow will feel
• Each pillow is encased in high-quality cotton, which prevents any filling from escaping
Did you know?
All our natural pillows are cased in pure cotton to ensure no fillings escape and that each pillow is supremely soft to rest your head on.
• High-quality fillings to mimic a luxurious down-like feel
• Filled with small clusters, micro fibres, or hollow fibres, to ensure each pillow can be effortlessly re-plumped
• Naturally free of dust mites, which makes them a great choice for children and allergy sufferers
• Synthetic pillows are the most cost-effective; they can be machine-washed and dried with ease – the perfect choice for busy households
| Standard | W20" x L26" | The most broadly used for twin, full and queen-size beds. |
| King | W20" x L36" | Designed especially for wide king size beds, these pillows boast a longer length than our standard size. |
| Euro/Large Square | W26" x L26" | This contemporary shape is a lovely way to add additional decorative pillows to your bed. |
You need to replace your pillow approximately every two years to provide the best support possible. Yours might need replacing if: your pillow is discoloured; your pillow feels flat, or lumpy; you wake up with neck ache; you wake up wheezy, or with a runny nose.
We offer bedding guarantees on The White Company bedding essentials. These are categorized based on their qualities and craftmanship. We offer two-year guarantees on pillows, which absorb more moisture and require replacing more frequently, and 10-year guarantees on our feather collections, which are more long-lasting due to the natural fibers, which don't clump.
Symons Siberian Goose Down
Hungarian Goose Down
Symons Siberian Goose Down
Hungarian Goose Down
Perfect Everyday Duck Down
Deluxe Down Alternative
Soft & Light Breathable
Only top-quality fillings are used
Our duvets and pillows have a luxurious 100%-cotton cover
The quality of our craftsmanship is exceptional throughout, including the piped finish
Now it’s time to discover which pillows we recommend for your sleep style. With a host of different fillings, support levels and prices,
there really is something for everyone…
Now it’s time to discover which pillows we recommend for your sleep style. With a host of different fillings, support levels and prices,
there really is something for everyone…
