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The Thread

Find stories to inspire you, ideas from people we admire and our expertise for a home well curated, a wardrobe well put together, a life well lived.

a baby laying on a bed with a white shirt on
Category: Gifts 4 min read

How to choose a new-baby gift

Ideas for welcoming new arrivals to the world

Category: Little ones 3 min read

Chocolate mince pies with Cook School

A new twist on an old classic

a woman in a long black dress walking down the street
Category: Style 4 min read

How to create a capsule wardrobe

Lots on the rail but nothing to wear? Fashion journalist Anna Murphy has a few tips

Category: Style 1 min read

The cashmere edit

Luxury knits in ultra-soft yarns – and they’re sustainable, too

a drawing of a woman walking her dog in front of a store
Category: Gifts 1 min read

Moments of delight

For a little luxury, for stockings and more, there’s something for everyone

a bar with glasses, wine and other drinks on a table
Category: Dine 5 min read

What is the best glass for champagne?

Selecting the right glass for wine or fizz can improve the flavour

Category: Gifts 1 min read

Gifts for sweet dreams

Our favourite PJs and all their accessories

a tray with a coffee cup, a plate of food and a blanket
Category: Gifts 1 min read

Gifts for lazy mornings

Home comforts for when you have blissfully nothing to do

a table with candles and other items in front of a fireplace
Category: Scent 2 min read

The gift of Christmas

Our iconic scents make the perfect presents

a woman sitting on a table in front of a christmas tree
Category: Style 2 min read

Snuggle-down Sundays

The ultimate loungewear for stay-at-home days

a woman laying on a bed with her hands on her head
Category: Sleep 2 min read

And so to bed

In comfy and cosy nightwear, of course

Category: Style 2 min read

R.S.V.P

Say yes to the invitation, we'll help with what to wear

a woman in a black dress standing on a street
Category: Style 5 min read

Notes on: style

The Guardian’s Jess-Cartner Morley on making dressing effortless

read and shop an obsession with curation
Category: Home 3 min read

An obsession with curation

The meaning behind collecting beautiful things

a person holding a book with a drawing of a car and a cat
Category: Little ones 3 min read

Behind the design: The Little White Company

We chat to our baby and children’s designers

Simple pleasures: the flicker of candlelight
Category: Home 1 min read

Simple pleasures: the flicker of candlelight

Category: Life 5 min read

Best autumn UK escapes

Travel writer Jane Knight shares her minibreak inspiration

a candle on a table next to a bowl and a vase
Category: Scent 5 min read

Scenting an autumn home

Scent expert Suzy Nightingale shares how to capture autumn

a table set with plates and bowls of food on it
Category: Dine 4 min read

Seasonal eats – recipes to share

Two of our favourite autumn recipes to share with loved ones

a woman in a trench coat and hat standing on a rock
Category: Style 3 min read

The Coat Edit

Time to wrap up

Category: Wellness 8 min read

Notes on: relaxation

Health and beauty journalist Lynne Hyland shares her tips

hot chocolate recipes
Category: Dine 3 min read

Hot-chocolate recipes

Three ways to serve up our favourite winter warmer

Category: Events

A magical Christmas at Symons Street

Go behind the scenes as we welcomed the season with the help of hot-chocolate experts Knoops

Category: Life 2 min read

The winter edit

Our founder, Chrissie, picks her seasonal favourites

Category: Style 2 min read

Rethinking the Christmas jumper

Festive yet chic, these are knits to wear all winter

Category: Gifts 2 min read

Gifts for a merry get-together

Home accessories and everything for the hosts

Category: Dine 4 min read

Alexandra Dudley’s seasonal recipes

Last of the summer recipes to ease into cosy season with

a man and woman sitting on a couch with two children
Category: Sleep 1 min read

Family time

Matching or not, we’ve got PJ sets to suit everyone

a mantle with candles and other items on it
Category: Scent 6 min read

Notes on: scent

Creating an inviting home with fragrance expert Suzy Nightingale

a young child decorating a christmas tree in a living room
Category: Little ones 1 min read

The night before Christmas

All the excitement in the run up to the big day

Category: Dine 7 min read

Notes on: entertaining

Grazia’s Lifestyle Editor Rachel Loos on making gatherings memorable

gifts for a moment to yourself
Category: Gifts 1 min read

Gifts for a moment to yourself

Pampering treats and home spa days

a bedroom with a bed, a chair, and a lamp
Category: Sleep 7 min read

Notes on: guest bedrooms

Lifestyle journalist Gina Jackson on making their stay special

Category: Gifts 1 min read

Gifts for travelling in comfort

Gift sets and inspiration for escapes

Category: Style 4 min read

Cashmere: weights and finishes explained

Discover the quality behind our collection

read and shop make time for me time
Category: Wellness 1 min read

Make time for me-time

Journalist Rosie Green’s 10-minute fixes for taking care of yourself

a woman standing next to a bike with a long skirt
Category: Style 2 min read

The chocolate lookbook

Say hello to the shade of the season

Category: Style 4 min read

It’s all in the texture

Ali Heath shows us how to switch up our spaces for the cooler months

a living room with a fireplace and a couch and chairs
Category: Home 3 min read

An ode to the reading nook

Carving out time for relaxing rituals

a bedroom with a bed, fireplace, and lamps in the room
Category: Home 4 min read

10 things every home should have...

Key homeware that adds a stylish touch to any space

a bed with a white comforter and pillows in a bedroom
Category: Sleep 4 min read

Why white always looks best in the bedroom

Calming. Serene. Soothing. It’s our favourite shade for a reason…

Category: Events

Merry Christmas at The White Company

Go behind the scenes at our Symons Street store party

read and shop kitchen table gatherings and games
Category: Life 2 min read

Kitchen table games for parties

three girls are making cookies at a table with a christmas tree
Category: Little ones 4 min read

Making classic gingerbread with Cook School

A festive favourite, made easy

a woman walking through a living room with a fireplace and couches
Category: Home 4 min read

Life happens on the sofa

How to make it a place you’ll love to spend time

a woman standing in front of a table with a candle on it
Category: Dine 3 min read

Everything to celebrate

Create a table for the most special of festive get-togethers

cook school halloween
Category: Little ones 3 min read

Halloween chocolate spiders with Cook School

Spooky treats to make with little ones

a table with candles, a lamp, and a picture on it
Category: Gifts 1 min read

Gifts for a little luxury

Presents with extra wow-factor

autumn styling masterclass with rebecca clouston
Category: Style 4 min watch

Autumn styling masterclass with Rebecca Clouston

The personal stylist shows us how to wear the season’s key pieces

a candle is lit on a table next to a bowl of oranges
Category: Scent 2 min read

Introducing: Clementine & Juniper

Our uplifting new scent sparks festive cheer

a woman in a long skirt and a sweater walking across a field
Category: Style 3 min read

10 winter heroes

Pieces that have us embracing the cold snap

a table with a bunch of gifts and a bunch of candles
Category: Gifts 1 min read

Gifts for stockings

Thoughtful small tokens for everyone

a little girl in a dress decorating a christmas tree
Category: Home 6 min read

Notes on: decorating

ELLE Decoration’s Ben Spriggs, on how to get your home festive-ready

Category: Gifts 1 min read

Gifts for keeping cosy

Hats, scarves and everything snug

Category: Style 2 min read

Spotlight on: silk

How is it so luxuriously soft and what makes it special?

read and shop in praise of doing nothing
Category: Wellness 6 min read

In praise of doing nothing

Journalist Ali Heath embraces a slow pace of life

ppotlight on luxe fabrics: faux fur
Category: Home 2 min read

Spotlight on: faux fur

Take a closer look at this sumptuous fabric.

a woman in white standing on a street with a dog
Category: Life 4 min read

Rethinking beige

Colour expert Kassia St Clair explores our love for the shade

Category: Life 3 min read

Moments…

To savour, to remember, to share, these are the highlights of the season

a woman in a grey robe sitting on a bed
Category: Home 3 min read

Room to relax

How to create a serene bedroom you’ll never want to leave